Sunday, February 9, 2025

Byju’s pauses ads featuring Shah Rukh Khan: Aryan’s arrest fallout

Ed-tech giant Byju’s has paused its association with Bollywood actor Shah Rukh Khan following his son Aryan Khan’s arrest in a drug case in Mumbai. The actor has been the ambassador of the firm since 2017 and is reportedly paid Rs 3-4 crore per year for its endorsement. 

According to a report, Byju’s has stopped all ads over the last few days for which it had made advance bookings as the company came under fire on social media platforms like Twitter.

“They (Byju’s) have paused all SRK-related promotions for now. It had to be pulled as the company which is in the area of education wouldn’t like to be seen in promotions with him given the controversy (over the drug case involving his son) These ads were booked in advance—as is the process—so it took some time to stop all of them.” 

Besides Byju’s, SRK is the face of big brands like Hyundai, LG, Dubai Tourism, ICICI Bank, Reliance Jio and others.

Meanwhile, a court in Mumbai rejected the bail application of Aryan Khan, Arbaz Merchant and Munmun Dhamecha in connection with a drugs case. Metropolitan Magistrate RM Nerlikar rejected the application saying it is not maintainable, which means the forum chosen to seek bail was incorrect.

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