Thursday, May 30, 2024

Classplus, an edtech startup, is worth our attention

Hundreds of them got together. They went about assembling thousands of logos. And what took shape was a giant Classplus logo. 

Now Classplus is a B2B edtech startup for those educators and content creators who have either launched or want to scale up their coaching enterprises, worldwide. It took shape five years ago and has boomed since, mostly around Tier 2 and 3 cities where ambitions know no bounds. It has become a brand enough to draw India’s cricket legend Sourav Ganguly as its brand ambassador to reach out to its family of educators and content creators. 

So, its founding day on Monday got the Classplus clan going and producing a giant artwork which went up to 30 feet tall (see image), a tribute to 100,000-plus educators and content creators who are using Classplus’s technology to serve their students base globally. 

The artwork, “5SaalBemisaal of Classplus” was broadcast live on LinkedIn and participation, both offline and online, was massive as the giant logo was built, piece-by-piece.  So said its CEO and co-founder Mukul Rustogi on the moment: “It’s thrilling to see their (content creators and educators) logo materialize into the bigger Classplus picture, a sign that we are on the right track and another step closer to our mission of making a positive impact in the lives of all the educators worldwide.”

Classplus deserves a word on its journey. Within 36 months of its launch, it had become a category leader in the segment nationally. So far it has digitized over a lakh educators across 3000+ cities, serving millions of students. Those educators aboard Classplus run all their coaching, communication, assessments, payments and student engagement programs through a full-stack of mobile solutions. Besides this online mechanism, Classplus also enables educators to monetise their online course and grow their business outside their home cities. 

The start-up, since its inception, has raised approximately $160 million from global marquee investors like Tiger Global, AWI, RTP Global, Blume Ventures, Sequoia Capital, India’s Surge, Spiral Ventures, Strive, Times Internet and Abu Dhabi based Chimera Ventures. 

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